Wireless Dealer Magazine sat down with the team at C2 Wireless to get an inside look at one of the most strategic—and arguably most brilliant—accessory distributors in the wireless industry today. Bold statement? Absolutely! But after learning how they’re reshaping the way retailers access and sell major brands, we’re confident every independent wireless retailer, repair shop, and major carriers will want to hear the C2 Wireless story we have to tell you!

Since launching in 2008, C2 Wireless has earned a reputation not just as a top-tier distributor, but as a trusted, strategic partner for businesses across the wireless landscape. With access to over 26 powerhouse brands—including Samsung, JBL, Harman Kardon, Anker, Soundcore, OtterBox, Skullcandy, LG, Motorola, Belkin, Kingston, Worryfree Gadgets, Nautica, and more—C2 is to wireless what P&G is to consumer goods: a multi-brand powerhouse bringing together the most sought-after OEM lifestyle names under one roof, at true wholesale pricing.

Big-Brand Products without Big-Box Barriers

C2 Wireless isn’t just about product access—it’s about access without challenges. They’ve built a smarter, more inclusive distribution model that cuts through manufacturers’ red tape and removes the roadblocks most retailers face when trying to stock big-name accessories. Whether you’re a local shop, a regional player, or a national carrier, C2 levels the playing field.

For years, retailers have had to choose between manufacturers who offer large volumes of product but little flexibility—or smaller vendors who delivered great service but couldn’t compete on brand access or margins. C2 Wireless fills that gap. Their approach gives stores of all sizes the ability to buy premium products without massive volume commitments, while unlocking the kind of pricing, variety, and velocity typically reserved for the industry’s biggest players.

C2 Wireless Is Retail Power

C2 Wireless’s catalog is a treasure trove of the wireless industry’s most in-demand products, top-tier accessories like phone cases, charging banks, handsets, Bluetooth speakers, wearables, headphones, parts, and more! Whether you’re operating B2B, B2C, or running an e-commerce store, C2’s focus remains clear: helping your business stay ahead with innovative, high-quality products from the world’s most recognized manufacturers.

What truly sets C2 apart isn’t just the product depth—it’s their dedicated commitment to a personalized, dealer-first approach. With integrity at the core of everything they do, C2 Wireless emphasizes transparent communication, problem-solving support, and partnerships built on trust and shared success. They show up not just when things are easy—but especially when challenges arise.

C2 Wireless went on to say, “Integrity is at the core of everything we do. We support dealers with honesty, communication, and solutions that make a difference—because we know the best  partnerships are built when developing solutions, and the big wins.” 

When your store showcases the right brands, you don’t just sell—you attract. C2 helps you bring in the kind of designer-label, OEM accessories that gives your store an instant upgrade in look, feel, and perceived value. These aren’t generic, bargain-bin items, they’re lifestyle storytellers that get customers excited to come in, browse, and buy.

In wireless retail, success comes down to three things: perceived value, brand power, and strong vendor partnerships. That’s exactly where C2 shines.

Think of the retail clothing store you pass on your way to lunch or by your grocery store. It’s clean and organized, but always quiet, never too busy; and when you walk inside, you feel like you’re the main attraction.

Now picture walking by that same store but now their windows are filled with brands like Nike, Levi, Ralph Lauren, and Michael Kors. The energy shifts. You’re intrigued. You feel the energy of a popular store and walk inside. You might even wonder how an independent store the size of a wireless retailer can carry all these amazing brands. That’s the transformation C2 Wireless is enabling in wireless stores across the country—turning everyday independent retailers into premium retailers with OEM lifestyle products, which many consumers may have only seen online.

Unlike online shopping, in-store customers get to touch, feel, and fall in love with new products and brands in real time. That experience matters: 80% of consumers who follow a brand discovered it in a physical retail location. With the right in-store branding and personal marketing connection, your store can be their new go-to place.

Making Premium Products Accessible Without the Headaches

Here’s the challenge: pulling off that level of retail transformation isn’t easy. Most manufacturers require large volume commitments, rigid credit terms, and lots of red tape. That’s where C2 Wireless flips the script.

Their national logistics infrastructure—already trusted by major carriers like Boost Mobile—allows them to offer that same level of service to independent retailers and repair shops. When C2 says they can deliver within 1–3 business days, it’s not because they only read the shipping information online. They’ve already mapped the routes, monitored previous shipments, and built the infrastructure to make it happen—because they’ve been delivering to retailers just like you, in communities just like yours, across the country for 17 years!

And that reliability matters. When a customer shows up expecting a product the following day and it’s not there, you don’t just lose a sale—you risk losing that customer forever. You’re left scrambling looking for what went wrong: Was it the shipping provider? Your staff? The distributor? Meanwhile, time, trust, and margin are all vanishing. That kind of scenario, hands down, is the single biggest complaint Wireless Dealer Magazine hears from retailers.

Where Manufactures & Distributors Tap Out—C2 Wireless Leans In

C2 Wireless told us, “It doesn’t stop at fulfillment. We lean in where most account managers tap out.”

That means their dealer support extends past just delivering orders. Their retailers receive co-branded marketing kits, store signage, shelf talkers, window clings, social-ready graphics, POS integrations, and email marketing templates. There are training decks, campaign planning tools, and exclusive product bundles to help drive in-store promotions. C2 doesn’t just give you the inventory, “we give you the tools to move it.”

It’s a fully built-out ecosystem that helps your store look sharper, sell smarter, and feel fully supported—every step of the way.

No Contracts, No Catch, Just Real Partnership

Wireless Dealer Magazine had to ask the question on every retailer’s mind: “What’s the catch?”

All of this sounds incredible—but what’s in the C2 Wireless Dealer Partnership Contract? What hoops do retailers have to go through to gain access to these high-demand brands and take advantage of all these great perks?

The C2 Team didn’t miss a beat: “We have a very simple dealership signup process, and all retailers can continue selling the inventory they’ve always carried—it’s just that now, those products are noticed more, and store traffic increases right along with it.”

“Let’s face it, with online giants pulling more and more foot traffic away from brick-and-mortar retail, companies like C2 aren’t just welcome in this space… they’re essential.” Their model is meeting the moment with real solutions designed to bring customers back through the doors.

What’s Next? Online Growth, the C2 Wireless Way

Wireless Dealer Magazine asked the C2 Wireless team what’s next for them. They said, “As you can tell, we’ve had a strong in-store focus and now it makes sense for us to help our retailers sell online too,” the team responded.

The team explained that they’re actively listening to the conversations happening across their national retail network, and what they’re hearing is a gold mine of digital potential. Retailers from coast to coast are full of local knowledge, creative ideas, and untapped plans for how to compete online—from neighborhood social promotions to regional marketplace strategies and more. C2 Wireless sees this as an invaluable resource.

Rather than prescribing a one-size-fits-all digital roadmap, C2 is encouraging its dealer managers to bring those ideas back to HQ. There, the team works together to develop real-world, scalable ways to help each retailer implement the plans that make sense for their store. What these retailers have been missing isn’t vision—it’s support. And C2 Wireless is now doubling down on delivering that support through tools and partnerships that don’t disrupt the hands-on, personalized service their dealers already rely on. The goal? Help every retailer—regardless of skill level—start making meaningful digital moves, their way.

That’s where C2 steps in. Think of them as the genie in a bottle, ready to grant three retail wishes. Okay, maybe your C2 Account Manager isn’t magical, but they are dedicated. Every retailer gets a dealer manager who’s personally invested in their success. From digital visibility support to offline promotions, C2 is crafting support solutions designed to meet each retailer where they are—from beginner to advanced.

That truly sounds amazing—and genius, but Wireless Dealer Magazine had to ask: “Don’t you think that’s a big ask of your C2 Account Managers?” They’re already running at top speed. And now, each one of their retailer accounts will have several online ideas they’ll want to fully explain—each retailer thinking this is “the one” that will double their online business. Isn’t this setting them up to be overloaded?

The C2 Wireless Team looked at each other, smiled, and said, “No, not at all—this is the good stuff. This is what we love and work for here at C2.”

And then came the real kicker – they clearly saved the best part for last!

C2 Wireless is 100% Employee-Owned. Everyone Has Skin in the Game!

That’s when the curtain pulled back. The moment everything snapped into place. That relentless, all-hands-on-deck mentality. It’s not corporate spin—it’s personal. C2’s team isn’t grinding out another shift—they’re building something they own. And when you own something, you fight harder for it. You don’t clock out when things get tough—you lean in (just like they said earlier). You find the next opportunity, the smarter solution, the better rollout. Not just for your numbers, but for your retail partners—because their wins are your wins too.

Maybe that’s why C2 Wireless has managed to do what so many in other industries haven’t: bridge the gap between retail giants and independents. They’ve cracked the code, serving national retailers while still powering the small shops too. From the CEO to the warehouse floor, they’re all-in. And at C2 Wireless, they don’t just support your store—they see it as their store too.

The post C2 Wireless: The Brains Behind Leveraging OEM Big Brands appeared first on Wireless Dealer Magazine.

Hendrickson began his career in the early days of the prepaid phone card business, went on to spearhead brand turnarounds for several major MVNOs, and later launched a string of successful private-label MVNOs—experiences that have ultimately led him to what he describes as a once-in-a-lifetime opportunity with Trump^℠ Mobile.

“I’ve always had one goal,” Hendrickson said. “To deliver more value than anyone else in the market.” That mindset drove him to build something bigger than a company. “When my idea for Trump^℠ Mobile materialized, I knew it would take a powerful vision to disrupt the MVNO industry—so I turned to the Trumps. They know how to build movements, not just businesses. I approached them with the concept, and together, we created a wireless brand that offers real-world benefits, honest pricing, and a product millions of Americans could proudly stand behind.”

“I’m incredibly excited to announce Trump^℠ Mobile. It’s so much more than just another wireless company. We’re truly going to revolutionize mobile phones.” ~ ERIC TRUMP

A Premium Wireless Provider

Hendrickson said, “Trump^℠ Mobile is a premium wireless provider offering unlimited service plans backed by real benefits—including 24/7/365 tele health access, roadside assistance, device protection, and international calling to over 100 countries. Powered by America’s largest 5G networks, Trump^℠ Mobile delivers reliable coverage and unmatched value at just $47.45 per month, a nod to our 45th & 47th President of the United States.”

Hendrickson explained, “We stand out in a crowded wireless market by addressing everyday needs—bundling lifestyle benefits like healthcare access and emergency support into a single affordable plan. From product specs to pricing, everything we do is designed for long-term value, not inflated cost. Our flagship T1 phone features a sleek, American-proud design with top-tier engineering sourced through trusted partners.”

We Saw a Clear Gap

“We saw a clear gap in the wireless industry: most carriers focus solely on talk, text, and data—leaving real-life needs like healthcare access, roadside emergencies, and international connectivity out of the equation. With Trump^℠ Mobile, we set out to create a smarter, more complete mobile solution.”

“Our plan was simple: give customers more for their money by bundling essential services with their phone plan. In a market crowded with overpriced, one-dimensional options, Trump^℠ Mobile fills the need for a value-packed wireless experience that goes far beyond the basics.”

Honest Pricing, Real Value

“At Trump^℠ Mobile, we believe in honest pricing and delivering real value, without gimmicks or hidden fees. Our business philosophy is rooted in integrity, transparency, and accountability. We treat every partnership—whether with a wholesaler, retailer, or end user—with the same level of respect and commitment.”

“We’re structured for speed and scalability, but we never cut corners. When challenges arise, we’re solution-focused and hands-on, ready to adjust, support, and go the extra mile to make things right. Our goal is simple: build lasting relationships by doing what we say, delivering what we promise, and always keeping the customer’s best interest at the center.”

“Your friends are switching to Trump^℠ Mobile – why aren’t you? Keep your number, keep your phone and join the new American wireless revolution at Trump Mobile.” ~ Don Jr.

Our Ideal Customer

Our ideal customer is a proud, value-driven American who wants more from their wireless provider. They are tired of overpriced plans, hidden fees, and companies that don’t reflect their values. They’re typically 35+, patriotic, budget-conscious, and loyal to brands they believe in. Many are small business owners, families, veterans, or retirees who appreciate straightforward service and real-life benefits.

“We prefer to buy from retailers they trust and are drawn to the Trump name as a symbol of strength, independence, and putting America first. These customers aren’t just looking for a phone. They’re looking for a connection to something bigger. Trump^℠ Mobile gives them a wireless plan that reflects their priorities and delivers far more than the competition.”

Strength, Independence, and American Quality

“Retailers should know that Trump^℠ Mobile isn’t just another wireless provider, Hendrickson continued. “It’s a brand backed by the Trump name, which carries powerful consumer recognition and loyalty. Many customers are drawn to the service and the exclusive T1 Ultra phone because it aligns with their values and pride in supporting a brand that represents strength, independence, and American quality.”

“That brand connection makes the product highly sellable. The best upsell strategy? Start with the Trump name, then showcase the unbeatable value of The 47 Plan. Pair that with the sleek, American-designed T1 Ultra phone, and customers are eager to buy into the full experience.”

The T1 Ultra is Coming

Looking ahead, Hendrickson said, “We’re focused on evolving with our customers by offering even more powerful tools that fit their lives. Our next major step is the launch of the T1 Ultra—a premium device that builds on the success of the original T1 with enhanced performance, upgraded features, and the same bold, American-proud design.”

“The T1 Ultra will offer a top-tier user experience while staying true to our mission of combining value, functionality, and patriotic branding. As we expand, expect to see more integrated services, exclusive perks, and new product tiers—always centered around the same promise: delivering more than just wireless, and doing it the Trump^℠ Mobile way.”

To learn more about this amazing opportunity visit TrumpMobile.com

The post Trump Mobile: A New Force in Wireless appeared first on Wireless Dealer Magazine.

Wireless Dealer Magazine recently had the privilege of sitting down with the leadership team at Victra, a powerhouse in the wireless retail industry. During our conversation, we explored the remarkable path that has led Victra to become a wireless retail giant with over 2,200 store locations nationwide. Victra, being the largest Verizon Authorized Retailer and Total Wireless Master Agent, has serviced millions of customers across all 50 states by connecting technology to life in the most trustworthy, fun, customer-centric, and profitable way. Victra’s industry leadership sets the standards and aspirations for Verizon Master Agents and Authorized Retailers everywhere.

Living the Dream: Proudly Supporting Over 2,200 Total Wireless Locations

Victra’s story began as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina. Incorporated as ABC Phones of North Carolina, Inc. in 1999. Today, Victra stands as an independent corporate titan headquartered in Raleigh, North Carolina, with a dedicated Store Support Center housing more than 200 skilled professionals. In 2020, Victra further expanded its operational prowess by opening the Victra Contact Center in Greenville, NC, a state-of-the-art facility that employs hundreds of team members.

Victra’s impressive growth and strategic dealer and partner initiatives began in 2021 when they established their Verizon Wireless Sub Agent Program. This ambitious initiative created significant opportunities for wireless businesses to experience exponential growth, foster collaboration between stores and peers, and, with the collective power of many working together, establish longevity and staying power in a carrier-ruled marketplace.

Dreams Start With Good People

At Victra, core values are the foundation of everything they do, guiding their actions as individual contributors, teams, and leaders. These values are the heartbeat of Victra’s culture and are upheld with the utmost seriousness.

Victra’s unwavering commitment to these values, coupled with their strategic initiatives and relentless dedication to customer satisfaction, has solidified their position at the top of the wireless retail industry. Their future looks incredibly bright as they continue to set records for success and innovation in the market.

Get the Facts

Victra’s employees don’t hide behind computers; they take a partner approach with all their agents, believing that your success is their success too. Once the approval process is complete, Victra initiates a comprehensive dealer support program, guiding dealers through every step of onboarding, store location setup, and growth opportunities. From the initial stages to long-term development, the Victra team is dedicated to supporting the needs of every dealer, ensuring they have the tools and resources necessary for success. Their commitment to personalized support and partnership sets Victra apart, making them a leader in the wireless retail industry. 

Victra’s Director of Partner Programs, Chad Binnall, plays a pivotal role in assisting retailers and vendors in creating a streamlined and efficient process for opening new locations within a competitive timeline. At Victra, they embody a hit-the-ground-running mindset, which is shared with all their ambitious partners. The commitment to partnership doesn’t end when the doors open; it continues long after. Following the store launch, Victra provides a dedicated team offering both online and in-person training to share best practices and enhance business performance. This support is essential in navigating evolving backdrops, new technologies, and shifting consumer needs and trends. From the very beginning, the approach is collaborative, ensuring partners have the support and resources they need to succeed.

At Victra, there is immense pride in the diverse backgrounds that contribute to the company’s strength. Their partners come from various experiences and industries, creating a vibrant and thriving business environment.

Success at Victra requires a prime location, a collaborative spirit, steadfast commitment, and the ability to build exceptional teams to bring visions to life in stores. With these essentials in place, the Victra team supports exclusive retailers, offering guidance and acting as a sounding board to help navigate every detail and ensure long-term success.

Ready to own your future? Open your own Verizon Total Wireless store with Victra Today! Learn how at Victra.com

The post Dare to Dream with Victra appeared first on Wireless Dealer Magazine.

Farhan Mohammed is no stranger to the chaos of the wireless retail world. As President and CEO of Prepaid Recon (PPR), he’s built a service company laser-focused on solving the back-office pain points that slow retailers down. Wireless Dealer Magazine sat down with Farhan to learn how his hands-on leadership and deep industry experience are redefining operational success for wireless retailers across the country.

“Prepaid Recon is built specifically for wireless retail stores”, Farhan told Wireless Dealer Magazine

“This market is often underserved or misfit by generic back-office providers.” While others try to adapt general solutions for the wireless industry, PPR took a different path—designing systems, workflows, and support exclusively around the needs of carrier-branded wireless stores. “That laser focus gives us an edge—we know the pressure points, the payout models, the commission pitfalls, and the day-to-day grind better than anyone else because we’ve built our business around solving them.”

“They didn’t retrofit generic BPO services to work for wireless retail—they started from scratch to design a solution that fits this industry like a glove,” Farhan explained. Their operational workflows and reporting are built around the way dealers actually work—not how some software thinks they should. PPR offers scalable packages tailored to dealer needs, from full-service back-office support to focused help in areas like commissions or appeals. Their pricing is standardized and transparent, with flexibility for high-need operations. And because their systems are lean, their teams focused, and their automation smart—the turnaround time and service quality are unmatched.

Once PPR took over, things turned around fast—reporting became clean, issues were flagged early, and payouts started hitting on time.

One multi-location retailer told us that before partnering with PPR, their team was constantly stuck cleaning up commission errors and chasing down rebates every week. Another retailer noted that PPR’s support team helped them solve inventory discrepancies within the first few days, cutting down on losses and giving their managers room to breathe. Across the board, dealers say that PPR has helped them regain control, reduce stress, and focus on growth—not cleanup.

“Wireless retailers were getting crushed by backend chaos, missed commissions, incomplete reports, messy inventory, and zero support when things went wrong, said Farhan”

“The gap wasn’t just in service—it was in boots on the ground comprehension,” he said. “Retailers needed a partner who truly understood how wireless stores work, not just an outsourced assistant.” PPR saw that need and built a solution that aligns with carrier cycles, store operations, and dealer expectations. PPR stepped in to provide structure to the good chaos and created a model that gives owners back their time—and their confidence—in the backend.

When we asked Farhan about PPR’s business philosophy, he didn’t hesitate: “Everything we do comes down to trust.” Dealers rely on PPR with their operations, numbers, and peace of mind—and Farhan takes that seriously. “Our work is built on consistency, transparency, and attention to detail, from structured workflows to documented processes, regular audits, and proactive communication,” said Farhan. “We don’t cut corners or rely on band-aid fixes. We build solutions that last and stay accountable through every step. Business integrity isn’t just a policy for us and it’s the backbone of how we operate.”

“No more chasing commission errors, sorting out inventory discrepancies, or double-checking payroll.”

Farhan made it clear that when store staff aren’t buried in backend issues, they’re free to focus on what matters most: delivering a better customer experience. “Our services eliminate the internal friction that slows down operations,” he explained. That clarity behind the scenes leads to faster service, more confident reps, and cleaner transactions at the register. “The smoother the backend,” he said, “the smoother the customer experience—and that’s what drives retention and satisfaction on the front end.”

“The ideal PPR client is any wireless retailer who wants to run a cleaner, more efficient business—whether it’s one high-traffic location or a regional chain, Farhan explained.”

“Some dealers come to us overwhelmed by backend issues, while others are trying to get ahead of problems before they grow,” he said. PPR works best with owners who value accuracy, clarity, and peace of mind—dealers who want to scale smart, delegate the chaos, and stay focused on the customer-facing side of their business.

“We’re scaling with intention,” Farhan shared. “We’re automating more, expanding our end-to-end capabilities, and maintaining the same personal service that sets us apart.” As they grow, PPR is doubling down on efficiency, finding new ways to support dealers without adding bulk or complexity. Their goal, Farhan says, is to remain the most effective, agile, and reliable back-office solution for wireless retailers, helping them scale faster while staying in control of their operations. Visit their website at PrepaidRecon.com.

The post Cleaning Up the Chaos: Prepaid Recon Powers Back-End Success for Wireless Retailers appeared first on Wireless Dealer Magazine.

“Wirelo is already on its way to becoming one of the largest B2B marketplaces in the U.S. for wireless retailers and vendors.”

Built on a foundation of trust, transparency, and simplicity, Wirelo makes it easy for retailers to buy phones and accessories from trusted vendors with no hidden fees — while giving vendors a dedicated platform to sell their products to a nationwide network of buyers.

It’s a bold, tech-forward solution that’s streamlining how business gets done in wireless-and the industry is taking notice.

“We saw that there was no industry-focused B2B marketplace designed specifically for wireless retailers and vendors — and that gap was too big to ignore,” Arun explains. The platform fills this gap with purpose and precision, connecting both sides on a single, streamlined system that brings unmatched efficiency to how phones, accessories, and services are sourced and sold. In an industry that thrives on connections, Wirelo delivers the digital infrastructure it’s been missing.

“Wirelo provides an easy, transparent way for retailers to source any wireless products at competitive prices without hidden fees, saving time and reducing costs — and that’s exactly what today’s retailers are demanding,” Arun notes. “Vendors gain a dedicated sales channel to reach new customers and grow their businesses — all in one convenient marketplace built specifically for them.”

It’s a modern, intuitive solution that meets the needs of both sides of the industry.

Wirelo currently offers products across more than 30 categories, with even more being added soon — solidifying its role as the go-to marketplace for wireless commerce.

“Retailers simply register on Wirelo to start buying all the accessories they need — no long approvals, no red tape, just instant access to a powerful product pipeline,” Arun explained.
Vendors can sign up through Wirelo’s vendor registration, after which the team will work directly with them to get their products listed and selling.

To register as a user of Wirelo, visit:
https://www.wirelo.com/register

To register as a vendor, visit:
https://www.wirelo.com/vendor/register

The post Transforming the B2B Wireless Online Marketplace appeared first on Wireless Dealer Magazine.

When you speak with Angela Rittgers, it doesn’t take long to recognize the clarity and conviction she brings to every word—and every decision. 

As the President of the AT&T PREPAID Portfolio which includes Cricket Wireless and AT&T PREPAID, Angela has spent more than two decades shaping the growth of some of the most iconic brands in telecom, technology, and fintech. Her rise to the top of one of America’s most trusted wireless carriers isn’t just a story of leadership—it’s a masterclass in strategic vision, marketing excellence, and relentless customer focus.

Her career began with a technical edge. Earning a dual degree in electrical engineering and computer science from The University of Tulsa, Angela credits that foundation with influencing how she tackles every challenge. “My background gave me a data-driven mindset,” she explains. “It’s allowed me to approach every challenge with both creativity and a technical perspective.” In an industry known for rapid shifts and aggressive competition, this ability to combine logic with innovation has set her apart.

Leading Brand Turnarounds

Angela’s executive resume reads like a blueprint for transformative growth. From leading brand turnarounds at Boost Mobile and Virgin Mobile to global marketing strategy for 35 million merchants at PayPal, she’s proven her ability to drive momentum across vastly different landscapes. At Ryan, she spearheaded a full brand transformation—blending business, technology, and storytelling into a unified growth strategy. Across every title and milestone, what shines is not just the experience—but the measurable impact.

“I’m passionate about leading organizations with a focus on innovation and driving results,” she told us. That passion is grounded in a core belief that has guided her through every phase of her journey: put the customer first. “Whether enhancing in-store experiences or innovating digital platforms, my focus has been on delivering value and building strong, high-performing teams.”  It’s a mindset that has remained consistent throughout her leadership—no matter the industry or challenge.

More Than Just a Career Move

Joining Cricket Wireless wasn’t just a career move—it was a culmination of everything she believes in. “It gave me the opportunity to become a part of a brand and an organization that aligns with my principles and that I’ve admired for years as I watched them competitively,” Angela shared. Her admiration for Cricket’s customer-centric values has translated into a leadership style that respects the brand’s legacy while pushing it forward with energy and vision.

That growth is grounded in a clear roadmap: simplicity, reliability, and meaningful retail relationships. “Cricket is hyper-focused on serving our customers with a simple approach and better experiences built on a foundation of transparency and reliability,” she explained. That same philosophy extends to the company’s nationwide network of Authorized Retailers. “They are the backbone behind how Cricket delivers for its customers.”

Authorized Retailers Can Access Up To $120,000

Cricket’s support for retailers is both intentional and strategic. From day one, Authorized Retailers can access up to $120,000 in marketing and store buildout support per location—more than what’s typically offered by competing brands. “We customize store design and resources to fit their space and vision,” Angela said, “ensuring they have everything needed to attract and serve customers effectively.”

And the perks go well beyond store design. Becoming a Cricket Authorized Retailer opens the door to multiple revenue streams—including activations, accessory sales, device protection plans, and service add-ons. Authorized Retailers benefit from competitive compensation under their authorized retailer agreement with Cricket, a powerful brand backed by AT&T’s nationwide 4G and 5G coverage. Entrepreneurs also maintain full ownership independence, with control of their operations and employees while enjoying top-tier brand support.  

With competitive rate plans, a wide range of devices from top brands, and access to one of the most dependable networks in the country, Cricket empowers its Authorized Retailers to focus on what matters most—delivering affordable, reliable wireless to the communities they serve.

Stress Less. Smile More.

At the heart of Cricket’s culture is a simple but powerful promise: stress less. smile more. The mission of inspiring smiles through meaningful connections that spark real loyalty—is brought to life through strong relationships with its Authorized Retailers who care deeply about the customer experience. “By working closely with the Authorized Retailers and people who are passionate about delivering outstanding customer experiences,” Angela said, “Cricket is able to stay true to its brand and stand apart from the competition as a trusted, friendly face in wireless.”

“My goal is to continue to deliver on that promise—by staying true to who we are as we innovate to provide new products and services, timely promotions, and relevant perks for customers,” she shared. And that innovation is always grounded in listening. “We will continue to keep listening to our customers, ensuring their voices guide our decisions and shape our future. I aspire to make Cricket the first-choice consideration for customers by strengthening our local presence and supporting Authorized Retailers with the tools they need to succeed.”

Her long-term vision is clear: “I want Cricket to be synonymous with simple, smart, high-quality connectivity experiences—allowing more people to experience high quality wireless without a premium price.”

Innovation Starts Inside the Organization

Angela’s approach to innovation starts inside the organization. “I am passionate about having a growth mindset in my life and fostering a culture of innovation and growth at Cricket,” she said. “That starts by setting a clear strategy for the organization at my level and reinforcing the importance each Cricket employee has in playing their roles to deliver on that strategy.”

Real Investment

Cricket is backing this culture with real investment—providing its employees with ongoing professional development, training, and the freedom to challenge the status quo. “We also use data-driven insights to identify opportunities for improvement, ensuring our decisions are informed, impactful, and meaningful for our customers,” Angela added.

Ultimately, what Angela Rittgers brings to Cricket is more than experience—it’s vision, authenticity, and the rare ability to turn customer trust into long-term growth. At every level, she’s helping shape a brand that’s built to serve—and built to last.

The post Leading with Clarity: A Conversation with Angela Rittgers appeared first on Wireless Dealer Magazine.

What we heard was a clear reflection of confidence, consistency, and a deep commitment to the independent wireless industry. Meir, Scott, and Yossi described themselves—and B2B Mobile—not as flashy front-runners, but as the solid backbone for thousands of dealers nationwide.

When asked how they define their role in today’s fast-paced wireless market, Meir responded with quiet conviction.

“At B2B Mobile, we are dedicated to being a trusted supplier in the industry,” he said. “We’re the quiet engine behind thousands of small and mid-sized businesses staying competitive and profitable.”

That quiet engine, Meir emphasized, “continues to power forward with real momentum. It’s a role that many in the industry rely on—even if it often goes unspoken.”

Their answer was refreshingly straightforward. Meir shared that their business philosophy is grounded in three foundational principles: “Quality, Quantity, and Quick Delivery. Our goal is to be a reliable partner for resellers, providing a steady flow of high-quality, affordable devices.”

Scott expanded on that thought. “It’s a formula built for scale but grounded in personal service. By staying focused on those core elements, B2B Mobile helps dealers meet market demand with confidence—without sacrificing trust or profitability. And our operational backbone supports it all.”

Yossi, with pride and excitement in his voice, explained, “We have 100,000 phones in our warehouse and the capacity to process 50,000 devices monthly. We have global shipping capabilities, and we sell to customers across the world.”

That kind of scale reflects a finely tuned operation. “From inventory depth to international distribution,” Yossi continued, “B2B Mobile has created a logistics engine that runs with precision—while remaining nimble enough to serve dealers, retailers, and resellers of all sizes.”

“Our success is due to our reputation and our employees.”

We then shifted the conversation to what has kept B2B Mobile running strong for over a decade.

Scott emphasized the importance of people and consistency. “We’ve been in business for over a decade. We have 100 employees working together to make things flow smoothly for our customers. We give our customers our full attention, and we care about their success.”

“In this industry, everyone learns quickly who is real and who isn’t,” Scott added. “Our reputation didn’t come overnight—we’ve earned it. We’re selling devices that we have in stock, graded by us, picked, packed, and shipped by us. Our customers know they can rely on us, over and over again.”

After hearing from Meir, Scott, and Yossi, it’s clear to Wireless Dealer Magazine why dealers trust B2B Mobile. Their device buying process doesn’t just work—it works well, consistently, every time a phone order is placed. When devices ship on time and the grading is accurate, dealers come back for more. It’s that simple. As Scott summed it up, “Delivering on our process week after week is a win for B2B Mobile and our clients.” “For us, that’s what’s impressive,” echoed Meir, Scott, and Yossi.

The post No Hype, Just Results: Why Dealers Trust B2B Mobile appeared first on Wireless Dealer Magazine.

At Wireless Dealer Magazine, we’re always on the lookout for standout master agents making waves-and AntGen is one of the most dynamic we’ve seen. As a top-tier master agent offering Total Wireless, Simple Mobile, and Verizon Prepaid services, AntGen isn’t just enabling wireless retail success-they’re actively living it.

From helping new dealers launch their first location to supporting seasoned operators as they expand across markets, AntGen brings a level of hands-on support that few in the industry can match. With a growing footprint in 19 states — including AL, AZ, CT, FL, KY, MA, MD, MI, NC, NY, NJ, OH, PA, SC, TX, UT, VA, MA and LA–AntGen is rapidly earning a national reputation as a true dealer-first partner.

End-to-End Support: That Sets Them Apart

AntGen emphasized to Wireless Dealer Magazine that they offer full-spectrum support to their dealers-starting from day one. Their business development team helps new retailers scout and secure store locations, even assisting in lease negotiations to ensure favorable terms. Meanwhile, their dedicated marketing team steps in to guide branding, promotions, and system setup. Add to that a 24/7 customer service team and financial support options for qualified partners, and it’s clear: AntGen is setting dealers up for long-term success, not just opening day wins.

Technology, Transparency, and Trust

At AntGen, the difference comes down to three key things: smart tech, real support, and genuine investment in their dealer network. Their LionOBytes – LionO360 CRM provides representatives with direct access to monthly sales data and performance insights-delivering the transparency dealers need to make informed decisions. Field representatives regularly visit stores to ensure every location is optimized and running efficiently. AntGen also extends financial assistance when necessary, but their commitment goes beyond funding. It’s about building lasting partnerships, not fleeting transactions.

From Challenge to Comeback: A Dealer’s Story with AntGen

At Wireless Dealer Magazine, we love stories of perseverance — and Alan Eadeh’s journey is one that truly stands out. A veteran wireless retailer, Alan found himself navigating immense business challenges just four years ago. It was a tough stretch for many in the industry, but Alan stayed the course, searching for the right partner to help turn things around.

That partner was AntGen. Offering both financial backing and personal encouragement, AntGen helped Alan stabilize his operations and get back on top. Today, he credits AntGen’s unwavering trust, hands-on support, and deep partnership for his success as a leading Total Wireless dealer.

Want to join the AntGen family?

Scan the QR code to WhatsApp them at (609) 619-4889 or visit www.antgen.com. They’re ready to help you start strong and stay strong.

The post Building Wireless Success: How AntGen Helps Dealers Launch, Grow, and Win appeared first on Wireless Dealer Magazine.

The post Wireless Dealer Magazine Media Kit, Rates, and Packages! appeared first on Wireless Dealer Magazine.

A Conversation with COO Timor Brik

Wireless Dealer Magazine recently had the opportunity to speak with Timor Brik, the COO of DataRemote, about the company’s leading role in providing innovative POTS line replacement solutions. Here’s what we learned from our conversation with him.

Since 1991, DataRemote has been at the forefront of analog copper telephone lines and their progression towards digital transformation. Timor Brik emphasized businesses need to adapt as telecom carriers phase out copper landlines. “Carriers are decreasing the service and repair of copper infrastructure and discontinuing certain products as they retire their copper networks, while increasing the cost to consumers,” Brik explained.

“Network transformation reduces costs, provides enhanced functionality, and eliminates dependence on archaic copper landline networks.”

What does all that mean exactly?

Landlines are going away. If your retail store operates its main number and security alarm from a landline now is the time to look into ways you can make your landline more affordable to you and secure. For example, instead of replacing an expense alarm or fire panel and requiring permits, the DataRemote device allows for a drop-in landline replacement. And with its 24hour+ backup battery, it ensure business continuity in the event of a power and/or internet outage, meaning less downtime and more transactions.

“The POTS IN A BOX® is our flagship product,” Brik noted. This enterprise-grade 5G router directly replaces wireline POTS lines, ensuring businesses have reliable, cost-effective communication channels. It supports critical systems such as fax, fire alarms, burglar alarms, and analog modem data, with full E-911 access and battery backup for uninterrupted service.

“We are committed to staying at the cutting edge of technology,” Brik emphasized. DataRemote ensures clients receive advanced and reliable solutions, with a strong emphasis on security and privacy, implementing rigorous data protection practices.

Brik also mentioned their partnerships with major telecommunications companies, including AT&T, MetTel, and RingCentral, which further cement DataRemote’s position as a leader in the industry. DataRemote’s solutions provide significant cost savings, improved reliability, and streamlined communications, making them an ideal partner for businesses looking to transform their telephone lines from copper analog lines to digital.

Visit Dataremote.com

Email: Sales@DataRemote.com

Are you ready for the POTS line shutdown?

The post Are You Ready For The POTS Line ShutDown? Replace Your Old POTS Lines With DataRemote! appeared first on Wireless Dealer Magazine.