When you speak with Angela Rittgers, it doesn’t take long to recognize the clarity and conviction she brings to every word—and every decision.
As the President of the AT&T PREPAID Portfolio which includes Cricket Wireless and AT&T PREPAID, Angela has spent more than two decades shaping the growth of some of the most iconic brands in telecom, technology, and fintech. Her rise to the top of one of America’s most trusted wireless carriers isn’t just a story of leadership—it’s a masterclass in strategic vision, marketing excellence, and relentless customer focus.
Her career began with a technical edge. Earning a dual degree in electrical engineering and computer science from The University of Tulsa, Angela credits that foundation with influencing how she tackles every challenge. “My background gave me a data-driven mindset,” she explains. “It’s allowed me to approach every challenge with both creativity and a technical perspective.” In an industry known for rapid shifts and aggressive competition, this ability to combine logic with innovation has set her apart.
Leading Brand Turnarounds
Angela’s executive resume reads like a blueprint for transformative growth. From leading brand turnarounds at Boost Mobile and Virgin Mobile to global marketing strategy for 35 million merchants at PayPal, she’s proven her ability to drive momentum across vastly different landscapes. At Ryan, she spearheaded a full brand transformation—blending business, technology, and storytelling into a unified growth strategy. Across every title and milestone, what shines is not just the experience—but the measurable impact.
“I’m passionate about leading organizations with a focus on innovation and driving results,” she told us. That passion is grounded in a core belief that has guided her through every phase of her journey: put the customer first. “Whether enhancing in-store experiences or innovating digital platforms, my focus has been on delivering value and building strong, high-performing teams.” It’s a mindset that has remained consistent throughout her leadership—no matter the industry or challenge.
More Than Just a Career Move
Joining Cricket Wireless wasn’t just a career move—it was a culmination of everything she believes in. “It gave me the opportunity to become a part of a brand and an organization that aligns with my principles and that I’ve admired for years as I watched them competitively,” Angela shared. Her admiration for Cricket’s customer-centric values has translated into a leadership style that respects the brand’s legacy while pushing it forward with energy and vision.
That growth is grounded in a clear roadmap: simplicity, reliability, and meaningful retail relationships. “Cricket is hyper-focused on serving our customers with a simple approach and better experiences built on a foundation of transparency and reliability,” she explained. That same philosophy extends to the company’s nationwide network of Authorized Retailers. “They are the backbone behind how Cricket delivers for its customers.”
Authorized Retailers Can Access Up To $120,000
Cricket’s support for retailers is both intentional and strategic. From day one, Authorized Retailers can access up to $120,000 in marketing and store buildout support per location—more than what’s typically offered by competing brands. “We customize store design and resources to fit their space and vision,” Angela said, “ensuring they have everything needed to attract and serve customers effectively.”
And the perks go well beyond store design. Becoming a Cricket Authorized Retailer opens the door to multiple revenue streams—including activations, accessory sales, device protection plans, and service add-ons. Authorized Retailers benefit from competitive compensation under their authorized retailer agreement with Cricket, a powerful brand backed by AT&T’s nationwide 4G and 5G coverage. Entrepreneurs also maintain full ownership independence, with control of their operations and employees while enjoying top-tier brand support.
With competitive rate plans, a wide range of devices from top brands, and access to one of the most dependable networks in the country, Cricket empowers its Authorized Retailers to focus on what matters most—delivering affordable, reliable wireless to the communities they serve.
Stress Less. Smile More.
At the heart of Cricket’s culture is a simple but powerful promise: stress less. smile more. The mission of inspiring smiles through meaningful connections that spark real loyalty—is brought to life through strong relationships with its Authorized Retailers who care deeply about the customer experience. “By working closely with the Authorized Retailers and people who are passionate about delivering outstanding customer experiences,” Angela said, “Cricket is able to stay true to its brand and stand apart from the competition as a trusted, friendly face in wireless.”
That loyalty is well-earned. “People who come to Cricket, stay with Cricket,” she said. “That’s because we have a history of giving customers a reason to choose us, while delivering on the growth of our business.” In an increasingly competitive wireless landscape, Angela sees the company’s focus on simplicity, transparency, and service as its most powerful differentiators.
“My goal is to continue to deliver on that promise—by staying true to who we are as we innovate to provide new products and services, timely promotions, and relevant perks for customers,” she shared. And that innovation is always grounded in listening. “We will continue to keep listening to our customers, ensuring their voices guide our decisions and shape our future. I aspire to make Cricket the first-choice consideration for customers by strengthening our local presence and supporting Authorized Retailers with the tools they need to succeed.”
Her long-term vision is clear: “I want Cricket to be synonymous with simple, smart, high-quality connectivity experiences—allowing more people to experience high quality wireless without a premium price.”
Innovation Starts Inside the Organization
Angela’s approach to innovation starts inside the organization. “I am passionate about having a growth mindset in my life and fostering a culture of innovation and growth at Cricket,” she said. “That starts by setting a clear strategy for the organization at my level and reinforcing the importance each Cricket employee has in playing their roles to deliver on that strategy.”
She fosters a culture where teams are encouraged to take bold steps, experiment, and evolve. “I believe the best innovations come from teams who feel comfortable enough to take big swings and potentially strike out before they hit a home run,” she explained. “I make it a priority to communicate that I value progress over perfection and learning over doing things the way they’ve always been done.”
Real Investment
Cricket is backing this culture with real investment—providing its employees with ongoing professional development, training, and the freedom to challenge the status quo. “We also use data-driven insights to identify opportunities for improvement, ensuring our decisions are informed, impactful, and meaningful for our customers,” Angela added.
Ultimately, what Angela Rittgers brings to Cricket is more than experience—it’s vision, authenticity, and the rare ability to turn customer trust into long-term growth. At every level, she’s helping shape a brand that’s built to serve—and built to last.
