Wireless Dealer Magazine recently met with Brad MacArthur, the visionary Founder and CEO of TracPoint, to gain insights into the company’s impressive legacy and pioneering innovations. For over 20 years, TracPoint has been at the forefront of the wireless industry, oﬀering groundbreaking marketing technology solutions.

As a marketing technology company, they build innovative software products and mobile apps speciﬁcally designed to boost sales for multi-location wireless retailers. TracPoint’s mission has always been to push the boundaries of what’s possible in marketing technology.

The launch of their custom mobile app platform marks a signiﬁcant milestone. This platform uniquely combines marketing innovation with the speciﬁc needs of each wireless retailer. By enabling both employees and customers to network, generate referrals, share more reviews, promote products, and create customer loyalty, there is simply no other marketing platform that can compare.

racPoint has executed thousands of marketing campaigns for wireless retailers across the US and Canada. It quickly became evident that employees lacked the tools to share promotions, drive referrals, encourage repeat business, or make a true connection with the customer. Based on this insight, TracPoint developed a platform that leverages the biggest asset each company has – their employees. This pivotal understanding has been instrumental in shaping their solutions to meet the needs of their clients eﬀectively.

Their platform empowers businesses to modernize their sales force by providing representatives with easy access to promote digital oﬀers, drive sales, and create customer loyalty with their own mobile app and digital business card. Each employee has an average of over 1,000 people in their network when considering their contacts and social media connections. This creates a massive opportunity for businesses to extend their reach not only to customers but also deep into their employees’ network of friends and family, driving sales signiﬁcantly. The app platform achieves this by providing a modern, eﬃcient, and highly eﬀective tool for today’s sales teams.

Imagine your customer walking out of your store with your branded app installed on their mobile home screen, showcasing your current promotions along with the salesperson’s digital business card. As a customer, they can view all your promotions, refer the representative, and even leave a review. Should they need any support, they can simply tap on the app to quickly call or email the representative. It’s a seamless and highly engaging experience.

Because the app platform is a progressive web app, there is no need to download it from the Google Play Store or App Store. The apps work across all devices and can be shared and installed in seconds. Innovative features include the ability to send push notiﬁcations and deploy digital promotions across the platform live within minutes. Customers can create unique and engaging promotions, including carrier device oﬀers, scratch-oﬀ games, referral rewards, digital punch cards, and serialized coupons to track redemptions. These features provide a versatile and powerful toolset for their clients.

TracPoint builds the app to reﬂect their clients’ branding, adds all the store locations, employees, and promotions, and then provides the client with full access to the dashboard. From there, clients can self-manage, send push notiﬁcations, update promotions, and view detailed analytics of app installs and usage. TracPoint continues to work closely with clients, sharing best practices to maximize ROI. The typical turnaround time is 10 business days from build to deployment. Their commitment to ongoing support ensures that clients get the most out of their solutions.

Brad MacArthur concluded by expressing his excitement for the future and supporting wireless retailers in achieving their sales and marketing goals.