Their mission is to help independent wireless retailers and dealers increase customer loyalty, boost revenue, expand market reach, and improve profitability through a unique consultative approach.  Lux Wireless has over 25 years’ experience offering accessories at extremely competitive prices. 

Lux provides more than products; they deliver tools and expertise that drive real growth for brick-and-mortar stores and online retailers alike. 

Flexible Financing Through RTO Mobile 

To further support sales growth, Lux Wireless also offers stores a powerful option to provide customers with payment terms through RTO Mobile. This flexible solution allows retailers to serve more customers by reducing upfront barriers to purchase, leading to increased device sales and higher accessory attachment rates-all without the store taking on additional financial risk. 

Inventory Game-Changer 

Lux Wireless provides an on-demand screen protection system that allows retailers to meet one of the most common customer needs immediately and profitably. Lux offers hands-on training to help retailers and dealers position this offering in a way that boosts competitiveness and profitability. “This is a game-changer for churn and inventory reduction,” Lux explained. 

Smart Solutions for the Digital Age 

Cybersecurity is a rising concern for retail operations. Lux Wireless provides retailers and dealers with protection for their internal systems and opens the door to new revenue streams by helping repair centers resell cybersecurity and other IT services. In an era of rising digital threats, this added layer of value is not only essential, it’s a smart reseller opportunity.

Connections That Matter 

What truly makes Lux Wireless unique is how far they’re willing to go to connect and empower their sales network. For example:

• Are you considering becoming an MVNO? They can help.
• Thinking about opening a prepaid-exclusive store? Lux can guide that process.
• Do you need store fixtures for a remodel? They have the connections.
• Looking for member discounts on essential supplies and services? Lux can point you to the right association. 

Your Growth Is the Lux Goal

The Lux message is simple but powerful, “Your success is our success.” If Lux Wireless can’t directly provide what you need, they have trusted partners who can. This commitment to dealer success goes beyond transactions, it’s a loyal, trusted relationship model built on the backs of shared growth that started 25 years ago. 

With years of experience, deep-rooted industry connections, and a passion for practical solutions, Lux Wireless is leading the way for independent dealers and retailers who are ready to grow their partner program. Lux is unlocking decades of tricks of the trade and introductions to the wireless industry’s top connections that can turn your dream into a profitable and amazing opportunity.

Visit: Luxwireless.com  | Contact: sean@luxwireless.com

The post Lux Wireless: Unlocking Success Through Smart Support and Seamless Solutions appeared first on Wireless Dealer Magazine.

Pinnacle Mobility was Founded with a Bold Vision

CJ explained, “Pinnacle Mobility was founded with a bold vision: to become a top-performing Total Wireless master agent. Proudly, CJ says that vision is now a reality.” 

“With years of experience in wireless distribution, the company has become one of the most trusted names in the industry, earning a national reputation for dealer support, agility, and integrity. That trust isn’t just built through scale—it’s forged through consistent, responsive service and a dealer-first philosophy,” emphasized CJ.

Key Milestones that Define Their Journey

CJ walked us through a series of key milestones that define their journey: nationwide dealer expansion, advanced onboarding tools, and custom support systems that make every activation smooth and seamless. Their backend systems and dealer-first model ensure that stores aren’t just activated—they’re elevated.

At the core of Pinnacle’s success is a strong company culture grounded in transparency, accountability, and partnership. “We lead with integrity,” CJ says. “Our entire team—from leadership to field reps—operates with a customer-first mindset. We value teamwork, ethical growth, and long-term relationships.” It’s this culture that makes Pinnacle feel like more than just a service provider—it’s a true ally to every dealer in their network.

What Sets Pinnacle Mobility Apart?

Their comprehensive service suite includes Total Wireless activations, backend systems, onboarding, distribution, marketing tools, and in-store training—all under one roof. Dealers don’t just get a rep—they get a full team behind them. Every tool is designed to help stores operate faster, smarter, and with confidence.

“Many of our dealers have grown from one store to multiple locations,” CJ shares. “They scale faster because they have us in their corner—offering both full-service support and personalized guidance.” Pinnacle isn’t just supporting dealers—they’re actively building future wireless leaders.

Pinnacle stays ahead of the curve by investing in technology, attending industry expos, and staying deeply connected with carrier partners to ensure they’re bringing the latest programs to market. CJ highlighted their newest initiatives, including dealer sign-up programs and exclusive promo access tied to strategic events like the Las Vegas Prepaid Expo. Their ability to anticipate dealer needs and pivot fast is one of the many reasons they’ve become a name to watch—and trust.

Our People Make The Difference

Behind the scenes, Pinnacle’s team is the driving force. “Our people make the difference,” CJ tells us. “We invest in leadership development, mentorship, and ongoing training—so our partners can rely on us to bring our best.” That investment is paying off: not only in stronger internal culture, but in better outcomes for every dealer they touch.

Looking to the future, Pinnacle is launching a brand-new dealer portal featuring real-time analytics, smarter activations, and enhanced support tools. CJ says it’s all about making the dealer experience faster, easier, and more profitable. It’s technology with a purpose—built to support human growth.

And while wireless growth remains Pinnacle’s primary mission, giving back is part of their DNA. The team supports school supply drives, youth tech initiatives, and small business mentorships in the communities their dealers serve. It’s not just about footprint—it’s about impact.

We’ve Turned Challenges into Opportunities

Pinnacle has overcome its share of challenges—from navigating compliance to training dealers on evolving standards—and each hurdle has made their systems stronger. “We’ve turned challenges into opportunities,” CJ says confidently. “That’s what growth looks like.” They’re not afraid to have the hard conversations or lead from the front when it matters most.

With their sights set on a national footprint and a new era of tech-driven dealer empowerment, Pinnacle Mobility is proving that being a great master agent is about more than driving activations. It’s about building relationships, supporting communities, and leading with purpose. And with CJ’s marketing vision and passion guiding the charge, that future looks brighter than ever.

Scan the QR Code to Become a Dealer Today!
pinnaclemobility.com

The post Pinnacle Mobility: Building Smarter Wireless Growth, One Dealer at a Time appeared first on Wireless Dealer Magazine.

The Power Behind the Brand

To start the conversation, Wireless Dealer Magazine asked how Catalyst’s evolution has kept pace with—and often anticipated—the industry’s needs.

“At Catalyst Business Innovations, we’ve always had to help our customers keep ahead of the rapidly changing retail space,” said Fred Larson. “Under Kevin’s technology leadership, we’ve evolved from a support service focused on the US wireless ecosystem, to a full-scale innovation engine that empowers businesses across multiple industries.”

“We’ve been a behind-the-scenes powerhouse for over 18 years, engineering technology and systems that quietly power some of the most recognizable retail operations in the country,” Larson continued. “We’ve played a central role in building and managing systems and programs for some of the biggest names in wireless—including Ultra Mobile, Wireless Zone, and Ice Mobility. But what really sets us apart is our ability to blend technical sophistication with operational grit.”

Inventing What’s Next

Wireless Dealer Magazine also asked which accomplishments best reflect Catalyst’s innovation in action. “We build systems that help our clients own their process—whether they’re managing retail locations, tracking commissions, or scaling nationally.” Bowman explained.

Catalyst has other major milestones as well, for example “We launched Project Access Connect, a mobile app that connects families, children and seniors with health, education and economic services.”

“With three decades on the bleeding edge of retail, we’ve stayed ahead of industry trends by developing unique products, promotions, add-ons, sales processes, and training programs,” Bowman noted. “As a Microsoft Indirect Partner, with full-stack development capabilities, we have the technical credibility to deploy next-gen tech, but we also stay grounded in the real-world demands of retail.”

“We’re not just solving problems—we’re creating new ways to compete.”

Smart Tech, Real Change

That forward-thinking mindset continues. “One of our newest initiatives is an AI bot designed to help bridge the digital divide in low-income housing,” Larson shared. “It’s a perfect example of how we connect innovation to real-world impact.”

“Our culture is rooted in accountability, collaboration, and adaptability. We don’t just evolve with the industry—we help define what’s next. Catalyst is more than a platform provider—we’re the people building what’s possible.” You can visit their website at CatalystBusinessInnovations.com

The post How Catalyst Engineers Wireless Innovation appeared first on Wireless Dealer Magazine.

At Wireless Dealer Magazine, we’ve watched the global used-device market evolve rapidly—but few moves have been as significant as this one. On April 1, 2025, ITOCHU Corporation—through its New York-based subsidiary, ITOCHU International Inc.—finalized its acquisition of 79.5% of WeSellCellular LLC, marking a strategic entrance into the U.S. used-device market.

A Pivotal Move

This pivotal move reflects ITOCHU’s ongoing commitment to the global circular economy, especially in mobile device distribution. Founded in 2003 and headquartered in Brentwood, NY, WeSellCellular has established itself as a premier supplier to small and medium-sized retailers and wholesalers across Europe, North, Central, and South America.

According to ITOCHU, this acquisition is central to its global expansion strategy. After launching Belong Inc. in 2019, ITOCHU now designates North America as its top market for used-device distribution. Their plan? To deploy experienced management and share quality-control protocols to elevate operational rigor and profitability across both entities. This aligns with ITOCHU’s focus under its “Brand-new Deal,” a global network for the sustainable reuse of mobile devices.

So, what does this mean for WeSellCellular’s customers?

A whole lot more of what they already love—only bigger, faster, and better:

• Scale & Reach: Real-time access to leading inventories across all major brands and grades, sourced from the U.S. and Japan
• Grading & QC: Enhanced consistency that minimizes returns and supports pricing integrity
• Logistics: Same-day shipping from U.S. warehouses for rapid turnaround
• Financial Flexibility: Net terms, payment options, and warranties
• Dedicated Support: Customized sourcing strategies backed by account managers
• Global Expansion: Collaboration with ITOCHU’s worldwide network to provide local support in various countries

Trust & Transparency

Of course, beyond all the operational capabilities, WeSellCellular has always stood out for its commitment to trust and transparency—qualities that have earned the company a loyal, growing customer base in a highly competitive industry. Buyers benefit from a seamless platform experience, predictable product flows, and strong after-sales support designed to keep businesses moving efficiently.

With ITOCHU’s global reach, sustainability goals, and quality-driven strategy, WeSellCellular is now better positioned than ever to deliver scalable, reliable, and sustainable sourcing solutions—empowering wholesale buyers throughout the Americas—and beyond.

The post WeSellCellular Powers Global Expansion Through Major ITOCHU Partnership appeared first on Wireless Dealer Magazine.

With iQ Connect, launching an MVNO doesn’t take months of development or deep technical knowledge. Our platform empowers businesses to get to market in days, supporting both traditional SIMs and instant eSIM activations. From the moment a customer signs up, activations, billing, and account management flow seamlessly in real time. Whether managing a small team or a nationwide dealer network, operators can control their entire business from one intuitive dashboard.

Subscriber management is at the heart of iQ Connect. Every MVNO powered by our platform can manage customers at the individual level, while subscribers themselves gain access to a self-service portal where they can check their plan details, usage history, and current balance—live and in real time. This transparency builds trust, improves retention, and reduces support overhead, making it easier to scale operations while enhancing the customer experience.

iQ Connect also supports online growth through a fully branded digital storefront. MVNOs can sell wireless plans, devices, and top-ups directly to consumers through their own customized website, complete with marketing tools like promo codes, referral systems, and targeted discounts. From B2B operations to direct-to-consumer sales, every workflow is built to maximize efficiency and sales potential.

Launch Your Own MVNO in Days & Start Billing Seamlessly

Be a Modern MVNO Easy

From branded marketplaces to merchant payment integration, from automated billing to customizable pricing, iQ Connect delivers every tool a modern MVNO needs—without the complexity. Launch faster. Manage smarter. Scale without limits. That’s iQ Connect. Behind the scenes, our platform leverages AI technology to streamline processes, reduce manual intervention, and protect against fraud. AI-driven risk controls and automated reporting help operators monitor transactions, activations, and customer activity in real time, allowing them to make smarter decisions and reduce operational costs.

• Instant SIM & eSIM activations with full online and retail flexibility
• Real-time subscriber self-management and operator-level reporting
• AI-driven automation for fraud prevention and operational efficiency

Visit: iqconnect.com

The post The Future of MVNO Enablement appeared first on Wireless Dealer Magazine.

At The All Wireless & Prepaid Expo, CTI Wireless stands out as a trusted leader in prepaid distribution. With over 30 years of experience in the wireless industry, CTI has built its reputation as a premier master agent for some of the biggest names in prepaid—including AT&T Prepaid, Cricket Wireless, T-Mobile Prepaid, Verizon Prepaid, MobileX, Xfinity, Light Mobile, and Quetal.

CTI’s core mission is simple: help independent wireless retailers succeed. From single-store operators to multi-location chains, CTI delivers dealer-focused support that fuels real, sustainable growth. Their dealer-first philosophy means retailers get more than just access to top-tier carrier programs—they gain a true partner invested in their success.

What Sets CTI Wireless Apart:

CTI Wireless bridges the gap between major carriers and independent dealers—streamlining activations, simplifying backend operations, and delivering the marketing and technical support that wireless businesses need to thrive.

• Full Multi-Carrier Access: Activate, sell, and scale with a wide range of top national and regional carriers.
• Fast, Transparent Onboarding: Get up and running quickly with clear commissions, reliable payouts, and hands-on assistance.
• Dedicated Dealer Support: 24/7 customer service, marketing resources, and backend support ensure retailers always have what they need.
• Scalable Solutions: Whether you’re adding a second store or expanding regionally, CTI’s platform is built to support your growth.

More Than a Vendor—A Growth Partner

With CTI Wireless, it’s not just about selling wireless—it’s about building a business. Their decades of industry expertise, robust dealer programs, and commitment to transparent, dealer-first service make CTI a true growth partner in today’s competitive prepaid landscape.

Visit: ctiwirelessgroup.com

The post Powering Dealer Growth with CTI Wireless: A Master Agent Built for Scale appeared first on Wireless Dealer Magazine.

Wireless Dealer Magazine sat down with the team at C2 Wireless to get an inside look at one of the most strategic—and arguably most brilliant—accessory distributors in the wireless industry today. Bold statement? Absolutely! But after learning how they’re reshaping the way retailers access and sell major brands, we’re confident every independent wireless retailer, repair shop, and major carriers will want to hear the C2 Wireless story we have to tell you!

Since launching in 2008, C2 Wireless has earned a reputation not just as a top-tier distributor, but as a trusted, strategic partner for businesses across the wireless landscape. With access to over 26 powerhouse brands—including Samsung, JBL, Harman Kardon, Anker, Soundcore, OtterBox, Skullcandy, LG, Motorola, Belkin, Kingston, Worryfree Gadgets, Nautica, and more—C2 is to wireless what P&G is to consumer goods: a multi-brand powerhouse bringing together the most sought-after OEM lifestyle names under one roof, at true wholesale pricing.

Big-Brand Products without Big-Box Barriers

C2 Wireless isn’t just about product access—it’s about access without challenges. They’ve built a smarter, more inclusive distribution model that cuts through manufacturers’ red tape and removes the roadblocks most retailers face when trying to stock big-name accessories. Whether you’re a local shop, a regional player, or a national carrier, C2 levels the playing field.

For years, retailers have had to choose between manufacturers who offer large volumes of product but little flexibility—or smaller vendors who delivered great service but couldn’t compete on brand access or margins. C2 Wireless fills that gap. Their approach gives stores of all sizes the ability to buy premium products without massive volume commitments, while unlocking the kind of pricing, variety, and velocity typically reserved for the industry’s biggest players.

C2 Wireless Is Retail Power

C2 Wireless’s catalog is a treasure trove of the wireless industry’s most in-demand products, top-tier accessories like phone cases, charging banks, handsets, Bluetooth speakers, wearables, headphones, parts, and more! Whether you’re operating B2B, B2C, or running an e-commerce store, C2’s focus remains clear: helping your business stay ahead with innovative, high-quality products from the world’s most recognized manufacturers.

What truly sets C2 apart isn’t just the product depth—it’s their dedicated commitment to a personalized, dealer-first approach. With integrity at the core of everything they do, C2 Wireless emphasizes transparent communication, problem-solving support, and partnerships built on trust and shared success. They show up not just when things are easy—but especially when challenges arise.

C2 Wireless went on to say, “Integrity is at the core of everything we do. We support dealers with honesty, communication, and solutions that make a difference—because we know the best  partnerships are built when developing solutions, and the big wins.” 

When your store showcases the right brands, you don’t just sell—you attract. C2 helps you bring in the kind of designer-label, OEM accessories that gives your store an instant upgrade in look, feel, and perceived value. These aren’t generic, bargain-bin items, they’re lifestyle storytellers that get customers excited to come in, browse, and buy.

In wireless retail, success comes down to three things: perceived value, brand power, and strong vendor partnerships. That’s exactly where C2 shines.

Think of the retail clothing store you pass on your way to lunch or by your grocery store. It’s clean and organized, but always quiet, never too busy; and when you walk inside, you feel like you’re the main attraction.

Now picture walking by that same store but now their windows are filled with brands like Nike, Levi, Ralph Lauren, and Michael Kors. The energy shifts. You’re intrigued. You feel the energy of a popular store and walk inside. You might even wonder how an independent store the size of a wireless retailer can carry all these amazing brands. That’s the transformation C2 Wireless is enabling in wireless stores across the country—turning everyday independent retailers into premium retailers with OEM lifestyle products, which many consumers may have only seen online.

Unlike online shopping, in-store customers get to touch, feel, and fall in love with new products and brands in real time. That experience matters: 80% of consumers who follow a brand discovered it in a physical retail location. With the right in-store branding and personal marketing connection, your store can be their new go-to place.

Making Premium Products Accessible Without the Headaches

Here’s the challenge: pulling off that level of retail transformation isn’t easy. Most manufacturers require large volume commitments, rigid credit terms, and lots of red tape. That’s where C2 Wireless flips the script.

Their national logistics infrastructure—already trusted by major carriers like Boost Mobile—allows them to offer that same level of service to independent retailers and repair shops. When C2 says they can deliver within 1–3 business days, it’s not because they only read the shipping information online. They’ve already mapped the routes, monitored previous shipments, and built the infrastructure to make it happen—because they’ve been delivering to retailers just like you, in communities just like yours, across the country for 17 years!

And that reliability matters. When a customer shows up expecting a product the following day and it’s not there, you don’t just lose a sale—you risk losing that customer forever. You’re left scrambling looking for what went wrong: Was it the shipping provider? Your staff? The distributor? Meanwhile, time, trust, and margin are all vanishing. That kind of scenario, hands down, is the single biggest complaint Wireless Dealer Magazine hears from retailers.

Where Manufactures & Distributors Tap Out—C2 Wireless Leans In

C2 Wireless told us, “It doesn’t stop at fulfillment. We lean in where most account managers tap out.”

That means their dealer support extends past just delivering orders. Their retailers receive co-branded marketing kits, store signage, shelf talkers, window clings, social-ready graphics, POS integrations, and email marketing templates. There are training decks, campaign planning tools, and exclusive product bundles to help drive in-store promotions. C2 doesn’t just give you the inventory, “we give you the tools to move it.”

It’s a fully built-out ecosystem that helps your store look sharper, sell smarter, and feel fully supported—every step of the way.

No Contracts, No Catch, Just Real Partnership

Wireless Dealer Magazine had to ask the question on every retailer’s mind: “What’s the catch?”

All of this sounds incredible—but what’s in the C2 Wireless Dealer Partnership Contract? What hoops do retailers have to go through to gain access to these high-demand brands and take advantage of all these great perks?

The C2 Team didn’t miss a beat: “We have a very simple dealership signup process, and all retailers can continue selling the inventory they’ve always carried—it’s just that now, those products are noticed more, and store traffic increases right along with it.”

“Let’s face it, with online giants pulling more and more foot traffic away from brick-and-mortar retail, companies like C2 aren’t just welcome in this space… they’re essential.” Their model is meeting the moment with real solutions designed to bring customers back through the doors.

What’s Next? Online Growth, the C2 Wireless Way

Wireless Dealer Magazine asked the C2 Wireless team what’s next for them. They said, “As you can tell, we’ve had a strong in-store focus and now it makes sense for us to help our retailers sell online too,” the team responded.

The team explained that they’re actively listening to the conversations happening across their national retail network, and what they’re hearing is a gold mine of digital potential. Retailers from coast to coast are full of local knowledge, creative ideas, and untapped plans for how to compete online—from neighborhood social promotions to regional marketplace strategies and more. C2 Wireless sees this as an invaluable resource.

Rather than prescribing a one-size-fits-all digital roadmap, C2 is encouraging its dealer managers to bring those ideas back to HQ. There, the team works together to develop real-world, scalable ways to help each retailer implement the plans that make sense for their store. What these retailers have been missing isn’t vision—it’s support. And C2 Wireless is now doubling down on delivering that support through tools and partnerships that don’t disrupt the hands-on, personalized service their dealers already rely on. The goal? Help every retailer—regardless of skill level—start making meaningful digital moves, their way.

That’s where C2 steps in. Think of them as the genie in a bottle, ready to grant three retail wishes. Okay, maybe your C2 Account Manager isn’t magical, but they are dedicated. Every retailer gets a dealer manager who’s personally invested in their success. From digital visibility support to offline promotions, C2 is crafting support solutions designed to meet each retailer where they are—from beginner to advanced.

That truly sounds amazing—and genius, but Wireless Dealer Magazine had to ask: “Don’t you think that’s a big ask of your C2 Account Managers?” They’re already running at top speed. And now, each one of their retailer accounts will have several online ideas they’ll want to fully explain—each retailer thinking this is “the one” that will double their online business. Isn’t this setting them up to be overloaded?

The C2 Wireless Team looked at each other, smiled, and said, “No, not at all—this is the good stuff. This is what we love and work for here at C2.”

And then came the real kicker – they clearly saved the best part for last!

C2 Wireless is 100% Employee-Owned. Everyone Has Skin in the Game!

That’s when the curtain pulled back. The moment everything snapped into place. That relentless, all-hands-on-deck mentality. It’s not corporate spin—it’s personal. C2’s team isn’t grinding out another shift—they’re building something they own. And when you own something, you fight harder for it. You don’t clock out when things get tough—you lean in (just like they said earlier). You find the next opportunity, the smarter solution, the better rollout. Not just for your numbers, but for your retail partners—because their wins are your wins too.

Maybe that’s why C2 Wireless has managed to do what so many in other industries haven’t: bridge the gap between retail giants and independents. They’ve cracked the code, serving national retailers while still powering the small shops too. From the CEO to the warehouse floor, they’re all-in. And at C2 Wireless, they don’t just support your store—they see it as their store too.

The post C2 Wireless: The Brains Behind Leveraging OEM Big Brands appeared first on Wireless Dealer Magazine.

Hendrickson began his career in the early days of the prepaid phone card business, went on to spearhead brand turnarounds for several major MVNOs, and later launched a string of successful private-label MVNOs—experiences that have ultimately led him to what he describes as a once-in-a-lifetime opportunity with Trump^℠ Mobile.

“I’ve always had one goal,” Hendrickson said. “To deliver more value than anyone else in the market.” That mindset drove him to build something bigger than a company. “When my idea for Trump^℠ Mobile materialized, I knew it would take a powerful vision to disrupt the MVNO industry—so I turned to the Trumps. They know how to build movements, not just businesses. I approached them with the concept, and together, we created a wireless brand that offers real-world benefits, honest pricing, and a product millions of Americans could proudly stand behind.”

“I’m incredibly excited to announce Trump^℠ Mobile. It’s so much more than just another wireless company. We’re truly going to revolutionize mobile phones.” ~ ERIC TRUMP

A Premium Wireless Provider

Hendrickson said, “Trump^℠ Mobile is a premium wireless provider offering unlimited service plans backed by real benefits—including 24/7/365 tele health access, roadside assistance, device protection, and international calling to over 100 countries. Powered by America’s largest 5G networks, Trump^℠ Mobile delivers reliable coverage and unmatched value at just $47.45 per month, a nod to our 45th & 47th President of the United States.”

Hendrickson explained, “We stand out in a crowded wireless market by addressing everyday needs—bundling lifestyle benefits like healthcare access and emergency support into a single affordable plan. From product specs to pricing, everything we do is designed for long-term value, not inflated cost. Our flagship T1 phone features a sleek, American-proud design with top-tier engineering sourced through trusted partners.”

We Saw a Clear Gap

“We saw a clear gap in the wireless industry: most carriers focus solely on talk, text, and data—leaving real-life needs like healthcare access, roadside emergencies, and international connectivity out of the equation. With Trump^℠ Mobile, we set out to create a smarter, more complete mobile solution.”

“Our plan was simple: give customers more for their money by bundling essential services with their phone plan. In a market crowded with overpriced, one-dimensional options, Trump^℠ Mobile fills the need for a value-packed wireless experience that goes far beyond the basics.”

Honest Pricing, Real Value

“At Trump^℠ Mobile, we believe in honest pricing and delivering real value, without gimmicks or hidden fees. Our business philosophy is rooted in integrity, transparency, and accountability. We treat every partnership—whether with a wholesaler, retailer, or end user—with the same level of respect and commitment.”

“We’re structured for speed and scalability, but we never cut corners. When challenges arise, we’re solution-focused and hands-on, ready to adjust, support, and go the extra mile to make things right. Our goal is simple: build lasting relationships by doing what we say, delivering what we promise, and always keeping the customer’s best interest at the center.”

“Your friends are switching to Trump^℠ Mobile – why aren’t you? Keep your number, keep your phone and join the new American wireless revolution at Trump Mobile.” ~ Don Jr.

Our Ideal Customer

Our ideal customer is a proud, value-driven American who wants more from their wireless provider. They are tired of overpriced plans, hidden fees, and companies that don’t reflect their values. They’re typically 35+, patriotic, budget-conscious, and loyal to brands they believe in. Many are small business owners, families, veterans, or retirees who appreciate straightforward service and real-life benefits.

“We prefer to buy from retailers they trust and are drawn to the Trump name as a symbol of strength, independence, and putting America first. These customers aren’t just looking for a phone. They’re looking for a connection to something bigger. Trump^℠ Mobile gives them a wireless plan that reflects their priorities and delivers far more than the competition.”

Strength, Independence, and American Quality

“Retailers should know that Trump^℠ Mobile isn’t just another wireless provider, Hendrickson continued. “It’s a brand backed by the Trump name, which carries powerful consumer recognition and loyalty. Many customers are drawn to the service and the exclusive T1 Ultra phone because it aligns with their values and pride in supporting a brand that represents strength, independence, and American quality.”

“That brand connection makes the product highly sellable. The best upsell strategy? Start with the Trump name, then showcase the unbeatable value of The 47 Plan. Pair that with the sleek, American-designed T1 Ultra phone, and customers are eager to buy into the full experience.”

The T1 Ultra is Coming

Looking ahead, Hendrickson said, “We’re focused on evolving with our customers by offering even more powerful tools that fit their lives. Our next major step is the launch of the T1 Ultra—a premium device that builds on the success of the original T1 with enhanced performance, upgraded features, and the same bold, American-proud design.”

“The T1 Ultra will offer a top-tier user experience while staying true to our mission of combining value, functionality, and patriotic branding. As we expand, expect to see more integrated services, exclusive perks, and new product tiers—always centered around the same promise: delivering more than just wireless, and doing it the Trump^℠ Mobile way.”

To learn more about this amazing opportunity visit TrumpMobile.com

The post Trump Mobile: A New Force in Wireless appeared first on Wireless Dealer Magazine.

Wireless Dealer Magazine recently had the privilege of sitting down with the leadership team at Victra, a powerhouse in the wireless retail industry. During our conversation, we explored the remarkable path that has led Victra to become a wireless retail giant with over 2,200 store locations nationwide. Victra, being the largest Verizon Authorized Retailer and Total Wireless Master Agent, has serviced millions of customers across all 50 states by connecting technology to life in the most trustworthy, fun, customer-centric, and profitable way. Victra’s industry leadership sets the standards and aspirations for Verizon Master Agents and Authorized Retailers everywhere.

Living the Dream: Proudly Supporting Over 2,200 Total Wireless Locations

Victra’s story began as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina. Incorporated as ABC Phones of North Carolina, Inc. in 1999. Today, Victra stands as an independent corporate titan headquartered in Raleigh, North Carolina, with a dedicated Store Support Center housing more than 200 skilled professionals. In 2020, Victra further expanded its operational prowess by opening the Victra Contact Center in Greenville, NC, a state-of-the-art facility that employs hundreds of team members.

Victra’s impressive growth and strategic dealer and partner initiatives began in 2021 when they established their Verizon Wireless Sub Agent Program. This ambitious initiative created significant opportunities for wireless businesses to experience exponential growth, foster collaboration between stores and peers, and, with the collective power of many working together, establish longevity and staying power in a carrier-ruled marketplace.

Dreams Start With Good People

At Victra, core values are the foundation of everything they do, guiding their actions as individual contributors, teams, and leaders. These values are the heartbeat of Victra’s culture and are upheld with the utmost seriousness.

Victra’s unwavering commitment to these values, coupled with their strategic initiatives and relentless dedication to customer satisfaction, has solidified their position at the top of the wireless retail industry. Their future looks incredibly bright as they continue to set records for success and innovation in the market.

Get the Facts

Victra’s employees don’t hide behind computers; they take a partner approach with all their agents, believing that your success is their success too. Once the approval process is complete, Victra initiates a comprehensive dealer support program, guiding dealers through every step of onboarding, store location setup, and growth opportunities. From the initial stages to long-term development, the Victra team is dedicated to supporting the needs of every dealer, ensuring they have the tools and resources necessary for success. Their commitment to personalized support and partnership sets Victra apart, making them a leader in the wireless retail industry. 

Victra’s Director of Partner Programs, Chad Binnall, plays a pivotal role in assisting retailers and vendors in creating a streamlined and efficient process for opening new locations within a competitive timeline. At Victra, they embody a hit-the-ground-running mindset, which is shared with all their ambitious partners. The commitment to partnership doesn’t end when the doors open; it continues long after. Following the store launch, Victra provides a dedicated team offering both online and in-person training to share best practices and enhance business performance. This support is essential in navigating evolving backdrops, new technologies, and shifting consumer needs and trends. From the very beginning, the approach is collaborative, ensuring partners have the support and resources they need to succeed.

At Victra, there is immense pride in the diverse backgrounds that contribute to the company’s strength. Their partners come from various experiences and industries, creating a vibrant and thriving business environment.

Success at Victra requires a prime location, a collaborative spirit, steadfast commitment, and the ability to build exceptional teams to bring visions to life in stores. With these essentials in place, the Victra team supports exclusive retailers, offering guidance and acting as a sounding board to help navigate every detail and ensure long-term success.

Ready to own your future? Open your own Verizon Total Wireless store with Victra Today! Learn how at Victra.com.

The post Dare to Dream with Victra appeared first on Wireless Dealer Magazine.

Farhan Mohammed is no stranger to the chaos of the wireless retail world. As President and CEO of Prepaid Recon (PPR), he’s built a service company laser-focused on solving the back-office pain points that slow retailers down. Wireless Dealer Magazine sat down with Farhan to learn how his hands-on leadership and deep industry experience are redefining operational success for wireless retailers across the country.

“Prepaid Recon is built specifically for wireless retail stores”, Farhan told Wireless Dealer Magazine

“This market is often underserved or misfit by generic back-office providers.” While others try to adapt general solutions for the wireless industry, PPR took a different path—designing systems, workflows, and support exclusively around the needs of carrier-branded wireless stores. “That laser focus gives us an edge—we know the pressure points, the payout models, the commission pitfalls, and the day-to-day grind better than anyone else because we’ve built our business around solving them.”

“They didn’t retrofit generic BPO services to work for wireless retail—they started from scratch to design a solution that fits this industry like a glove,” Farhan explained. Their operational workflows and reporting are built around the way dealers actually work—not how some software thinks they should. PPR offers scalable packages tailored to dealer needs, from full-service back-office support to focused help in areas like commissions or appeals. Their pricing is standardized and transparent, with flexibility for high-need operations. And because their systems are lean, their teams focused, and their automation smart—the turnaround time and service quality are unmatched.

Once PPR took over, things turned around fast—reporting became clean, issues were flagged early, and payouts started hitting on time.

One multi-location retailer told us that before partnering with PPR, their team was constantly stuck cleaning up commission errors and chasing down rebates every week. Another retailer noted that PPR’s support team helped them solve inventory discrepancies within the first few days, cutting down on losses and giving their managers room to breathe. Across the board, dealers say that PPR has helped them regain control, reduce stress, and focus on growth—not cleanup.

“Wireless retailers were getting crushed by backend chaos, missed commissions, incomplete reports, messy inventory, and zero support when things went wrong, said Farhan”

“The gap wasn’t just in service—it was in boots on the ground comprehension,” he said. “Retailers needed a partner who truly understood how wireless stores work, not just an outsourced assistant.” PPR saw that need and built a solution that aligns with carrier cycles, store operations, and dealer expectations. PPR stepped in to provide structure to the good chaos and created a model that gives owners back their time—and their confidence—in the backend.

When we asked Farhan about PPR’s business philosophy, he didn’t hesitate: “Everything we do comes down to trust.” Dealers rely on PPR with their operations, numbers, and peace of mind—and Farhan takes that seriously. “Our work is built on consistency, transparency, and attention to detail, from structured workflows to documented processes, regular audits, and proactive communication,” said Farhan. “We don’t cut corners or rely on band-aid fixes. We build solutions that last and stay accountable through every step. Business integrity isn’t just a policy for us and it’s the backbone of how we operate.”

“No more chasing commission errors, sorting out inventory discrepancies, or double-checking payroll.”

Farhan made it clear that when store staff aren’t buried in backend issues, they’re free to focus on what matters most: delivering a better customer experience. “Our services eliminate the internal friction that slows down operations,” he explained. That clarity behind the scenes leads to faster service, more confident reps, and cleaner transactions at the register. “The smoother the backend,” he said, “the smoother the customer experience—and that’s what drives retention and satisfaction on the front end.”

“The ideal PPR client is any wireless retailer who wants to run a cleaner, more efficient business—whether it’s one high-traffic location or a regional chain, Farhan explained.”

“Some dealers come to us overwhelmed by backend issues, while others are trying to get ahead of problems before they grow,” he said. PPR works best with owners who value accuracy, clarity, and peace of mind—dealers who want to scale smart, delegate the chaos, and stay focused on the customer-facing side of their business.

“We’re scaling with intention,” Farhan shared. “We’re automating more, expanding our end-to-end capabilities, and maintaining the same personal service that sets us apart.” As they grow, PPR is doubling down on efficiency, finding new ways to support dealers without adding bulk or complexity. Their goal, Farhan says, is to remain the most effective, agile, and reliable back-office solution for wireless retailers, helping them scale faster while staying in control of their operations. Visit their website at PrepaidRecon.com.

The post Cleaning Up the Chaos: Prepaid Recon Powers Back-End Success for Wireless Retailers appeared first on Wireless Dealer Magazine.