Wireless Dealer Magazine recently had the privilege of sitting down with the leadership team at Victra, a powerhouse in the wireless retail industry. During our conversation, we explored the remarkable path that has led Victra to become a wireless retail giant with over 1,700 store locations nationwide.

Victra, being the largest Verizon Authorized Retailer and Total Wireless Master Agent, has serviced millions of customers across all 50 states by connecting technology to life in the most trustworthy, fun, customer-centric, and proﬁtable way. Victra’s industry leadership sets the standards and aspirations for Verizon Master Agents and Authorized Retailers everywhere.

Victra’s story began as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina. Incorporated as ABC Phones of North Carolina, Inc. in 1999. Today, Victra stands as an independent corporate titan headquartered in Raleigh, North Carolina, with a dedicated Store Support Center housing more than 200 skilled professionals. In 2020, Victra further expanded its operational prowess by opening the Victra Contact Center in Greenville, NC, a state-of-the-art facility that employs hundreds of team members.

Victra’s impressive growth and strategic dealer and partner initiatives began in 2021 when they established their Verizon Wireless Sub Agent Program. This ambitious initiative created signiﬁcant opportunities for wireless businesses to experience exponential growth, foster collaboration between stores and peers, and, with the collective power of many working together, establish longevity and staying power in a carrier-ruled marketplace.

In 2023, Victra launched Total Wireless and developed their Partner Program. This bold mission to empower businesses to build their own wireless empires, under the same leadership and dedicated support that propelled Victra’s own rise, has skyrocketed their partners to success. Victra’s partners have the resources needed to dominate in today’s competitive wireless retail industry. A testament to this success is that Victra is now home to over 200 Total Wireless retail locations and continues to expand at an unparalleled rate.

Victra’s mission is to be an invaluable resource for their partners. Currently, they oﬀer up to $15K in support funds to help open a Total Wireless store before September 30. This comprehensive support package includes expert assistance in ﬁxture and store design, immediate address availability across most of the country, and guidance from a leadership team with over 50 years of combined experience in wireless retail.

Victra’s employees don’t hide behind computers; they take a partner approach with all their agents, believing that your success is their success too. Once the approval process is complete, Victra initiates a comprehensive dealer support program, guiding dealers through every step of onboarding, store location setup, and growth opportunities. From the initial stages to long-term development, the Victra team is dedicated to supporting the needs of every dealer, ensuring they have the tools and resources necessary for success. Their commitment to personalized support and partnership sets Victra apart, making them a leader in the wireless retail industry.

Victra’s Director of Partner Programs, Chad Binnall, plays a pivotal role in assisting retailers and vendors in creating a streamlined and eﬃcient process for opening new locations within a competitive timeline. At Victra, they embody a hit-the-ground-running mindset, which is shared with all their ambitious partners. The commitment to partnership doesn’t end when the doors open; it continues long after. Following the store launch, Victra provides a dedicated team oﬀering both online and in-person training to share best practices and enhance business performance. This support is essential in navigating evolving backdrops, new technologies, and shifting consumer needs and trends. From the very beginning, the approach is collaborative, ensuring partners have the support and resources they need to succeed.

At Victra, there is immense pride in the diverse backgrounds that contribute to the company’s strength. Their partners come from various experiences and industries, creating a vibrant and thriving business environment.

Success at Victra requires a prime location, a collaborative spirit, steadfast commitment, and the ability to build exceptional teams to bring visions to life in stores. With these essentials in place, the Victra team supports exclusive retailers, oﬀering guidance and acting as a sounding board to help navigate every detail and ensure long-term success.

Visit: www.Victra.com